Infografis
Suara.com - The Energetic Yellow glow of the Mitsubishi XForce pulsated on stage, capturing the attention of everyone at the closing day of the Indonesia International Motor Show (IIMS) 2024.
It wasn't just the vibrant colour that turned heads; the XForce in the hero colour: Energetic Yellow embodied the spirit of adventure and exploration, a perfect fit for the Indonesian market.
This wasn't always the case. The XForce's journey began as a concept car, codenamed XFC, brimming with potential.
Mitsubishi Motors Corporation (MMC), recognizing the Indonesian love for versatile vehicles, embarked on a mission to create a car that seamlessly blended spacious comfort with weekend adventure capabilities.
Alessandro D'ambrosio, the MMC's Executive Design Director, explained the collaborative spirit behind the project, "This project included Indonesian designers to formulate the shape, needs, and utilities which are suitable for driving activities in the country."
This collaborative effort ensured the XForce resonated deeply with its target audience.
![Enam sosok di balik world premiere Mitsubishi XForce [Suara.com/CNR ukirsari].](https://media.suara.com/pictures/653x366/2023/08/10/68154-giias-2023-mitsubishi-motors-suaradotcom-ukirsari.jpg)
The XFC's journey wasn't confined to design studios. It embarked on a roadshow across various Indonesian cities, gathering valuable feedback from potential customers. This real-world interaction played a crucial role in shaping the final form of the XForce.
Finally, the much-anticipated moment arrived. The XForce made its world premiere at the 30th Gaikindo Indonesia International Auto Show on August 8th 2023.
The unveiling was met with immense enthusiasm, further solidifying the XForce's position as a crowd favourite. Its innovative design even earned it the prestigious "Good Design Award 2023" from the Japan Institute of Design Promotion.
Baca Juga: Catatan dari IIMS 2024: Menuju Era Otomotif Safety, EV, serta Hiburan Seru
![RAN, a legendary Indonesia's hip hop band sending special excitement for the audience at Mitsubishi booth in the closing day of IIMS 2024 alongside the Energetic Yellow Mitsubishi XForce [Suara.com/CNR ukirsari].](https://media.suara.com/pictures/653x366/2024/02/29/57378-mitsubishi-xforce-02-suaradotcom-cnr-ukirsari.jpg)
The excitement surrounding the XForce translated into impressive sales figures. By the end of the GIIAS event, Mitsubishi recorded over 3,700 Vehicle Purchase Orders (VPOs), with a staggering 1,100 specifically for the XForce. Production commenced in October 2023, and the first deliveries followed in November, eagerly received by customers.
